Familiarization (FAM) Experience Activation

Turn In-Between Moments Into One of the Most Memorable Parts of a FAM Experience

Familiarization experiences help event planners imagine bringing their conferences and events to San Diego.

But between every venue visit, there is a predictable moment.

Everyone returns to their vehicles… and the energy drops.

Phones come out. People look out the window. Side conversations begin.

And the host who just gave a thoughtful presentation often loses the room.

Let’s Car’raoke transforms the time between destinations into an interactive experience that keeps guests engaged with what they’ve learned throughout the day.

Instead of becoming downtime, those moments become part of the story San Diego is telling.

Why This Works for FAM Experiences

• Reinforces key venue information in a fun, memorable way
• Keeps the group energized during natural downtime between stops
• Invites hosts into the experience instead of losing the room during transitions

Instead of becoming lost time, the experience continues between destinations.

The FAM Experience Game Activation

Between destinations, guests participate in a fast, lighthearted buzzer-style Q&A game inside the vehicle.

Questions highlight venues, neighborhoods, and key details partners want guests to remember.

Example questions:

• Which ballroom we experienced today holds the largest capacity?
• Which neighborhood is this hotel located in?
• What feature made this venue especially unique for events?

Wrong answers can trigger playful moments like singing a few seconds of a California-themed song.

These shared moments often become the ones guests remember most.

Partner Locations Can Influence the Game

Each partner location within the experience can introduce playful twists to the game.

Examples may include:

• bonus gold coins
• double-value moments
• surprise spin opportunities
• playful “whammy” style challenges

These additions keep the experience lively while tying the game directly to the places guests encounter across San Diego.

A Gift Experience That Reflects the Day

At the conclusion of the experience, guests receive a curated San Diego gift box developed in collaboration with San Diego hospitality partner It’s in the Details.

Throughout the day, guests can collect gold coins during the game.

These coins unlock additional curated items added to the box, creating a gift that reflects the experiences guests had throughout the day.